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<== About Box Elder Color ==>

Box Elder Color offers a directory and calendar for Box Elder County in Northwestern Utah.

The directory is part of the Community Color project. The goal of this project is simply to promote local web development and community awareness by building web sites that link to other local sites.

I began this project by focusing on select towns. I bought the domain iOgden.com for Weber County and LoganUt.US for the Cache Valley and TooeleUtah.US for the area to the South.

Buying and renewing domains for every town I found interesting proved too expensive. The design was problematic for all the great sites coming from rural areas just outside of town. While rebuilding the site, I decided to focus on counties. The center piece of the new project is UtahColor.com. This site will either a stand alone site or subdomain for each of the 29 counties in the state.

Advertising

Hosting the sites cost about $3,000 a year. In my initial design, I paid the bills with affiliate advertising. The sites have about 10,000,000 page views per year. Income from the affiliate merchants dropped to $2,500.

I decided in the site rebuild to give local merchants and web sites a chance to displace the affiliate ads. I decided to charge $25.00 for 100,000 page views. That is a 25¢ CPM (cost per thousand). The ad is a 728x90 placement that goes in the upper fold of the page. The ad can be either two lines of text (as seen above) or an image. You can order ads here. I am only interested in ads from Utah.

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